The information we collect
Generally, you may browse the website without providing any personally identifiable information. However, we may ask you to provide personally identifiable information at various times and places on this website. In some cases, if you choose not to provide us with the requested information, you may not be able to access all parts of this website or participate in all of its features.
We receive and store any personally identifiable information you enter on the website, whenever you shop with Fernando Echeverria online or in our stores, or information you give us in any other way, such as by subscribing to our email or mobile messaging. For example, we may collect the following personally identifiable information: your name, address, telephone number, mobile telephone number, birth date, and email address.
From your purchases and other interactions with us, we obtain information concerning the specific products or services you purchase or use.
When you visit this website, our web server automatically collects anonymous information such as log data and IP addresses, and may collect general information concerning your location. We may use the automatically collected information for a number of purposes, such as improving our site design, product assortments, customer service, and special promotions.
How we use the information we collect
We use the information we collect for various purposes, including:
To complete your purchase transactions
To provide the services you request
To send you email messages
To identify your product and service preferences, so we can notify you of new or additional products, services, and promotions that might be of interest to you
To notify you of product recalls or provide other information concerning products you have purchased
To improve our merchandise selections, customer service, and overall shopping experience
Others with whom we share your information
All of the above information that we collect, as described above, may be shared among all Fernando Echeverria entities, including Fernando Echeverria stores, website and Private Sales.
Service Providers: We also may disclose information to outside companies that help us bring you the products and services we offer. For example, we may work with an outside company to: (a) manage a database of customer information; (b) assist us in distributing emails; (c) assist us with direct marketing and data collection; (d) provide us storage and analysis; (d) provide fraud prevention; and (e) provide other services designed to assist us in maximizing our business potential. We require that these outside companies agree to keep confidential all information we share with them and to use the information only to perform their obligations in our agreements with them.
How we protect your personal data
We use a variety of industry-standard security technologies and security measures including Secure Socket Layer (SSL) encryption technology to help protect your Personal and Non-Personal Data from unauthorized access, use, or disclosure. We also make reasonable efforts to restrict access to Personal Data to employees, contractors and agents who need to know the information to provide or improve our services. Unfortunately, no transmission of data is guaranteed to be completely secure, therefore any transmission of Personal Data is done at your own risk and we assume no liability for any damage suffered by you caused by the interception, alteration or misuse of information during transmission. Please keep this in mind when disclosing any Personal Data via the Internet or by email.
Please note that you can play an important role in the security of your Personal Data. For example, if you elect to set up an account on the Sites, you will be asked to provide a valid email address and password. We recommend you select a password with at least 8 characters and consider adding numbers or special characters to further strengthen your password. In order to help protect your personal information, you should be careful about providing your password to others and change it periodically.
We do not and will not, at any time, ask you to provide your Personal Data or other personal information in a non-secure or unsolicited email or telephone communication. If you receive such an email, please contact us to bring it to our attention. Identity theft and “phishing” are of great concern to us.
Because customer lists often are prepared well in advance of an offering (sometimes a few months before the offer is made), you may continue to receive some offers after you send us a request not to use your information for specified marketing purposes. We appreciate your patience and understanding in giving us time to carry out your request
Cookies and how we use them
A “cookie” is a small data file stored by your web browser on the hard drive of your computer or mobile device. It allows us to recognize your computer (but not specifically who is using it) upon entering our site by associating the identification numbers in the cookie with other customer information you have provided us. That customer information is stored on our secured database. A “web beacon” or “pixel tag” or “clear gif” is typically a one-pixel image, used to pass information from your computer or mobile device to a website.
Online account registration
To make online shopping faster and easier, you may register on the Fernando Echeverria website. As a registered customer, you only have to enter your shipping addresses and billing information once; they will be securely stored with us for your future use. Using your name and a password of your choice, you may access your account online at any time to add, delete, or change information.
If you are using a public computer, we strongly encourage you to LOG OUT at the conclusion of your session. Your information will still be stored with us but it will not be accessible to anyone else from that computer.
You will receive promotional emails from us only if you have asked to receive them. If you do not want to receive email from Fernando Echeverria or its affiliates you can click on the “Unsubscribe” link at the bottom of any email communication sent by us. Please allow us 3 business days from when the request was received to complete the removal, as some of our promotions may already have been in process before you submitted your request.